Username:    Password:
Thanks for stopping by...
Burgoyne Called These Tonic Wines




































Vibrant, Sappy and Complex












Annals of Marketing
Finding the Flavour that Works
Wednesday, 10th June, 2009  - David Farmer
Daniel Carasso- the 'Pioneer of Yogurt'

New York Times, 20th May, 2009, ran an article by William Grimes on Daniel Carasso, titled a 'Pioneer of Yogurt', who died at 103. The following excerpt belongs in our annals of marketing.

"His efforts paid off, as the French took to this newfangled food, but in 1941 the arrival of the Nazis forced him to flee to the United States. There he formed a partnership with two family friends, Joe Metzger, a Swiss-born Spanish businessman, and his son Juan, whose flair for marketing would make Dannon a household name in the United States.

"Mr. Carasso and the Metzgers bought Oxy-Gala, a small Greek yogurt company in the Bronx, and in October 1942 began producing unflavored yogurt in half-pint glass bottles under the Americanized name Dannon.

"Customers paid 11 cents and a 3-cent deposit. Juan washed out the returns. "We only sold $20 worth a day, but even then we were the bigger of the two companies in the business," Juan Metzger, who died in 1998, told People magazine in 1980. (Joe Metzger had died in 1965.)

"The little company operated at a loss until 1947, when, in a concession to the American sweet tooth, strawberry jam was added to the yogurt. Sales took off, new flavors were added to the product line, and Dannon yogurt made the leap from specialty product to snack food and dessert. In 1959 the company was bought by Beatrice Foods."

R
E
C
E
N
T
2
0
1
3
2
0
1
2
2
0
1
1
2
0
1
0
2
0
0
9
RECENT ANNALS OF MARKETING ARCHIVE
Rosemount Reaches the End of the Road

Monday, 15th June, 2015

Winery Names and Naming Wine Labels

Sunday, 6th April, 2014

Trademarks, Crittendens, Koppumurra, Wrattonbully and Legal Follies - Part 1

Tuesday, 18th February, 2014

ANNALS OF MARKETING ARCHIVE 2013
Hamburgers Under the Golden Arches

Wednesday, 3rd July, 2013

The Founder of the German Retail Colossus Metro Dies, Age 89

Friday, 15th March, 2013

Cheez Doodles, Cheetos, Fast Foods and Wine

Wednesday, 27th February, 2013

ANNALS OF MARKETING ARCHIVE 2012
When Marketing is Not Needed

Monday, 19th November, 2012

Marketing Bogus Items - Assets on Balance Sheets

Thursday, 4th October, 2012

In Recognition of Eugene Ferkauf - Retail Pioneer

Thursday, 20th September, 2012

How Do You Tell Customers You are Changing the Recipe?

Monday, 13th August, 2012

The Price Tension of Supply and Demand

Thursday, 28th June, 2012

Are Heritage Wine Brands Worth Anything?

Sunday, 22nd April, 2012

Marketing a Business

Friday, 2nd March, 2012

Using Negatives and Telling the Truth - Can it Work?

Sunday, 15th January, 2012

ANNALS OF MARKETING ARCHIVE 2011
The Dream of Sales and Marketing - Making Consumers Spend

Sunday, 13th November, 2011

Turning Disaster into Triumph

Sunday, 21st August, 2011

A Question of Balance

Friday, 1st July, 2011

Marketing a Colour Change in Fish

Monday, 9th May, 2011

Marketing the Aldi Way - A Note on Theo Albrecht

Monday, 7th March, 2011

The Art of Marketing the Arts

Friday, 14th January, 2011

ANNALS OF MARKETING ARCHIVE 2010
The Deadly and Effective Comparative Marketing of Woolworths

Wednesday, 24th November, 2010

Just Being Yourself Is Good Marketing

Saturday, 9th October, 2010

Studies Show Wine Consumers Fall Into Unique Segments

Friday, 20th August, 2010

Advertising Guru Sir John Hegarty Says Wine Market is Impenetrable

Sunday, 1st August, 2010

Reclaiming Your Brand

Sunday, 4th July, 2010

Writing Job Applications

Wednesday, 19th May, 2010

Marketing - The Rules of Success

Friday, 30th April 2010

We Pay Tribute to a Marketing Legend

Tuesday, 6th April 2010

The Art of Marketing Fragrances

Wednesday, 24th March 2010

The Andre Rieu Phenomenon

Monday, 1st March, 2010

Riding the Organic Wave

Sunday, 21st February, 2010

Keeping Supply Lower Than Demand

Wednesday, 13th January, 2010

ANNALS OF MARKETING ARCHIVE 2009
Facts About Marlboro Man and Marlborough

Wednesday, 18th November, 2009

Be Very Clear About What You are Selling

Monday, 5th October, 2009

Diamonds are a Girl's Best Friend

Saturday, 12th September, 2009

Ah yes, the Art of Marketing Yourself

Thursday, 16th July, 2009

Do You Understand the Creative?

Sunday, 5th July, 2009

First Cat's Pee and Now the Taste of Cigarettes

Wednesday, 17th June, 2009

Finding the Flavour that Works

Wednesday, 10th June, 2009

Not so Easy at Fresh and Easy

Sunday, 7th June, 2009

Twittering - Where Will it Lead

Sunday, 31st May, 2009

Is This Shooting Yourself?

Sunday, 24th May, 2009

What's in the Name

Saturday, 16th May, 2009



©2016 Glug  |  Contact Us  |  Privacy Policy  |   RSS Feed
Liquor Licensing Act 1997: It is an offence to sell or supply liquor to a person under the age of 18 years, or to obtain liquor on behalf of a person under the age of 18 years.
All transactions in $AUD. This web site is operated by Glug Management Company Pty Ltd ABN: 64 116 647 780 Licence No: 51401128